Why Choose Milestone?
Milestone Marketing Solutions provides marketing expertise using proprietary data processes and a full-service approach to direct marketing.
With data modeling, existing customers are dissected to determine demographics that are similar to your best customers. This is a type of cloning model, where current customer data is scrutinized, demographics are appended, a regression model is applied to build a standard and to locate prospects with the most important attributes. It is one of the quickest ways to generate data from an existing file.
With all of the digital marketing options today, some people will tell you that direct mail marketing is outdated. However, the truth is that direct mail has never been more dynamic. According to a 2016 study by the Data and Marketing Association, consumer response to direct mail marketing increased by 43 percent from 2015 to 2016. In addition, the prospect response rate increased by 190 percent during the same period. Clearly, this type of marketing is far from extinct.
After several years of trial and error, we have created our own proprietary APPROACH to direct mail marketing. We prefer to function as a full-service direct mail marketing company.
We offer a unique three-pronged approach to providing marketing solutions for our
clients--Analyze, Strategize and Replicate.