With data modeling, existing customers are dissected to determine demographics that are similar to your best customers. This is a type of cloning model, where current customer data is scrutinized, demographics are appended, a regression model is applied to build a standard and to locate prospects with the most important attributes. It is one of the quickest ways to generate data from an existing file.
With all of the digital marketing options today, some people will tell you that direct mail marketing is outdated. However, the truth is that direct mail has never been more dynamic. According to a 2016 study by the Data and Marketing Association, consumer response to direct mail marketing increased by 43 percent from 2015 to 2016. In addition, the prospect response rate increased by 190 percent during the same period. Clearly, this type of marketing is far from extinct.
After several years of trial and error, we have created our own proprietary APPROACH to direct mail marketing. We prefer to function as a full-service direct mail marketing company.
We offer a unique three-pronged approach to providing marketing solutions for our clients--Analyze, Strategize and Replicate.
3 Reasons to Direct Mail
Direct mail marketing has never been more relevant and offers a number of advantages over digital marketing. At Milestone Marketing, we specialize in direct mail and offer a three-prong approach to maximizing our customers' direct mail results.
Less Commonly Used: While most consumers are swamped with email marketing messages, most people get relatively few direct mail marketing pieces these days. That means your piece will have a good chance of being read, rather than deleted with a deluge of other marketing emails.
Offers A Tangible Marketing Piece: One of the most important benefits of direct mail over digital marketing is that it gives consumers a tangible marketing piece that they can hang on their refrigerator and refer to again. Finding a digital ad after a few days (or weeks) can often be next to impossible.
Coordinates Well With Digital Marketing: You don't have to choose between direct mail and digital marketing. In fact, some of the best marketing campaigns interweave both of these marketing forms. For instance, your direct mail piece can refer consumers to your website or social media pages.
To learn more about how to get the most from your direct mail marketing campaigns, we invite you to experience the Milestone Marketing difference. To make an appointment, contact us at 800.313.1873. We've been helping corporations like yours reap the benefits of direct mail for more than a decade.