Marketing success isn't determined by how many campaigns are launched. It is determined by the results those campaigns produce. Dealerships, OEMs, and automotive marketers need to see the effectiveness of campaigns to determine which channels generate the leads, appointments, and revenue they need to make effective decisions about future marketing.

When it comes to insurance, customer needs can change dramatically throughout the year. Their priorities shift based on timing, whether it's the storm risk that rises during hurricane season or the rise in home shopping during the summer triggering an increased interest in a new homeowner's policy. Successful insurance marketing focuses not just on the message that potential customers need to hear, but also on the timing of those messages and when they are likely to have the greatest impact.

As the world spends more time and money on online platforms, digital marketing has taken prominence as the priority for many businesses. However, traditional forms of marketing are more resilient than some may realize. Direct mail remains one of the best ways for dealerships to maximize service drive revenue. Using this method to create personalized messages enables dealerships to build deeper customer relationships while avoiding getting lost...