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Direct Mail

Why Choose Direct Mail Marketing?

A Tangible Marketing Piece

One of the most important benefits of direct mail over digital marketing is that it gives consumers a tangible marketing piece that they can hang on their refrigerator and refer to again. Finding a digital ad after a few days (or weeks) can often be next to impossible.

  • Direct mail is kept in a household for 17 days on average (Mailmen)

  • 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want (Epsilon)

  • Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail (USPS)

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Mail is Used Less Than Email

While most consumers are swamped with email marketing messages, most people get relatively few direct mail marketing pieces these days. That means your piece will have a good chance of being read, rather than deleted with a mass of other marketing emails.

  • Up to 90% of direct mail gets opened, compared to only 20-30% of emails (Data & Marketing Association)

  • 57% of email addresses are abandoned because the users receives too many marketing emails (Marketing Profs)

  • Only 44% of people can recall a brand immediately after seeing a digital ad, compared to 75% of people who receive direct mail (Marketing Profs)

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Mail Works with Digital Marketing

You don't have to choose between direct mail and digital marketing. In fact, some of the best marketing campaigns interweave both of these marketing forms. For instance, your direct mail piece can refer consumers to your website or social media pages. 

  • Coordinating digital and direct mail can increase response rates by 63%, website visits by 68%, and leads by 53% (USPS Delivers)

  • 60% of consumers say they are extremely/very likely to respond to an advertising promotion when they see it across multiple channels (The Direct Marketing Revolution Report 2023)

  • 91% of marketers believe integrating direct mail and digital channels has a positive impact on campaign performance. (The Direct Marketing Revolution Report 2023)

“With the amount of money I spend weekly, there's multiple places I can do business with. I choose Milestone simply because their service and product is second to none!”

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