Welcome to Our New Team Members!
At Milestone Marketing Solutions, we're thrilled to announce the latest additions to our ever-growing team. These talented individuals...
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Company news and industry information from the Milestone Team
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Lanie Dattilo
Oct 19, 20231 min read
2023 End of Summer BBQ
As summer this year began to turn into fall, our team decided it was the perfect time to celebrate the end of summer in style.
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Jake Adkins
Nov 26, 20212 min read
Case Study: Refining the Approach to Maximize Returns
67.5% Direct Mail Response Rate Increase in 3 Months in Health Space Their Challenge Our client had seen success marketing individual...
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Mickey Luberda
Aug 20, 20205 min read
QUOTABLES: David Ogilvy- Father of Advertising
In our first entry of the "QUOTABLES" series, we look to the father of modern advertising– David Ogilvy. He was a British advertising...
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Mickey Luberda
Aug 12, 20203 min read
Customer Contact as a Service (CCaas): How the Cloud is Changing Call Centers
CCaaS software has made a major impact on many company's communications with their customers, but surprisingly many businesses are...
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Mickey Luberda
Aug 4, 20203 min read
10 Mistakes Marketers Make
Whether you're the lone marketing mind of a tech company or a key member of a major marketing department, these common missteps can...
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Mickey Luberda
Jul 27, 20205 min read
Wrapping your Head Around List Acquisition
New customer acquisition is still a business necessity during these unconventional economic times. With more people at home, many...
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Mickey Luberda
Jul 14, 20205 min read
Avoiding the Bottom Feeders
Marketers, especially in the Direct Mail space, have to actively consider who their client's target market is and what motivates them. In...
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Mickey Luberda
Jul 2, 20201 min read
Happy 4th of July!
Milestone Marketing Solutions wishes everyone a safe and celebratory Independence Day. If you're able to be with family or friends, we...
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Mickey Luberda
Jun 25, 20205 min read
Changing Landscapes in B2B Direct Mail Marketing
It's tempting to ask the question, "When will we be back to normal?". That might not be the right inquiry, though. The innovations taking...
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Mickey Luberda
Jun 15, 20202 min read
Congratulations to Louis DeJoy– The New Postmaster General
Today marks the beginning of a new phase of leadership at the post office. USPS has been more essential than ever through the last few...
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Mickey Luberda
Jun 10, 20203 min read
TRACED Act Pt. 3: Outbound Marketing in a Post-TRACED Act Marketing Space
With regulations changing regarding outbound marketing, new opportunities will arise to fill the gaps left by new restrictions. This law...
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Mickey Luberda
Jun 4, 20205 min read
TRACED Act Pt. 2: Who's Robocalling Us and When Are They Stopping?
Following up from our previous post, we'll be taking a look at who's getting targeted and who's doing the targeting. We'll take a look at...
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Mickey Luberda
May 28, 20204 min read
TRACED Act Pt. 1: Is it the End for Robocalling?
Don’t start cheering yet, but a new law, the TRACED Act, could be heavily regulating those nosy, outbound sales calls and robocalls. The...
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Mickey Luberda
May 19, 20203 min read
Case Study: A Recovery During a Recovery
Milestone has not taken the foot off the gas pedal throughout this health emergency, and we have positive numbers to report. A major...
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Mickey Luberda
May 12, 20203 min read
Event Marketing: How will it Change During and After the Health Emergency
A variety of industries rely on trade show leads, and in the near term we've seen this marketing strategy come to an abrupt halt. We'll...
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Mickey Luberda
May 5, 20203 min read
Which Direct Mail Piece is Best for your Company?
During these unique times, the marketing landscape has changed as many people are working from home. Digital fatigue has set in as more...
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Mickey Luberda
Apr 28, 20203 min read
How the Postal Service is Serving Us
The United States Postal Service keeps our country connected every day, including now during the COVID-19 emergency. With recent changes...
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Mickey Luberda
Apr 20, 20203 min read
The 3 Phases of Marketing during a Health Crisis
In my 25 years of business, I have encountered many ups and downs but nothing quite like the Covid-19 experience. We have to think on our...
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Mickey Luberda
Apr 8, 20203 min read
Is Digital Advertising Really Helping your Business?
Investigative journalists dug in to the world of digital advertising and asked an important question, is it truly effective?
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