Lead generation is always a top priority among dealerships. With new trends in marketing arriving every day, dealerships are focused on the newest in AI and digital. However, it is important to remember that direct mail is still the strongest return on marketing and is a time-tested, classic method.

Every business uses some form of marketing to promote their products and services. Whether using social media or direct mail, each customer that is marketed to is a unique piece of data with their own characteristics. Marketing success depends on the ability to target customers based on their behaviors, preferences, and history. Marketing is a fast-paced business, and keeping up with changes in those customer characteristics is even faster. Being able to maintain an accurate

If you haven't tried direct mail marketing before, you may feel unsure where to start or how to ensure your campaign stands out. This quick guide to best practices in direct mail marketing will give you some great starting points.

It’s a fact that no business would exist if it didn’t have customers. However, businesses that are efficient at marketing and selling don’t just wait for customers to come to them. Understanding customer behavior and attributes is the best way to target audiences, implement effective marketing strategies, and drive sales.