Jake Adkins
Case Study: Refining the Approach to Maximize Returns
67.5% Direct Mail Response Rate Increase in 3 Months in Health Space Their Challenge Our client had seen success marketing individual...
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Mickey Luberda
- Aug 20, 2020
- 5 min
QUOTABLES: David Ogilvy- Father of Advertising
In our first entry of the "QUOTABLES" series, we look to the father of modern advertising– David Ogilvy. He was a British advertising...
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Mickey Luberda
- Aug 12, 2020
- 3 min
Customer Contact as a Service (CCaas): How the Cloud is Changing Call Centers
CCaaS software has made a major impact on many company's communications with their customers, but surprisingly many businesses are...
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Mickey Luberda
- Aug 4, 2020
- 3 min
10 Mistakes Marketers Make
Whether you're the lone marketing mind of a tech company or a key member of a major marketing department, these common missteps can...
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Mickey Luberda
- Jul 27, 2020
- 5 min
Wrapping your Head Around List Acquisition
New customer acquisition is still a business necessity during these unconventional economic times. With more people at home, many...
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Mickey Luberda
- Jul 14, 2020
- 5 min
Avoiding the Bottom Feeders
Marketers, especially in the Direct Mail space, have to actively consider who their client's target market is and what motivates them. In...
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Mickey Luberda
- Jul 2, 2020
- 1 min
Happy 4th of July!
Milestone Marketing Solutions wishes everyone a safe and celebratory Independence Day. If you're able to be with family or friends, we...
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Mickey Luberda
- Jun 25, 2020
- 5 min
Changing Landscapes in B2B Direct Mail Marketing
It's tempting to ask the question, "When will we be back to normal?". That might not be the right inquiry, though. The innovations taking...
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Mickey Luberda
- Jun 15, 2020
- 2 min
Congratulations to Louis DeJoy– The New Postmaster General
Today marks the beginning of a new phase of leadership at the post office. USPS has been more essential than ever through the last few...
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Mickey Luberda
- Jun 10, 2020
- 3 min
TRACED Act Pt. 3: Outbound Marketing in a Post-TRACED Act Marketing Space
With regulations changing regarding outbound marketing, new opportunities will arise to fill the gaps left by new restrictions. This law...
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Mickey Luberda
- Jun 4, 2020
- 5 min
TRACED Act Pt. 2: Who's Robocalling Us and When Are They Stopping?
Following up from our previous post, we'll be taking a look at who's getting targeted and who's doing the targeting. We'll take a look at...
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Mickey Luberda
- May 28, 2020
- 4 min
TRACED Act Pt. 1: Is it the End for Robocalling?
Don’t start cheering yet, but a new law, the TRACED Act, could be heavily regulating those nosy, outbound sales calls and robocalls. The...
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Mickey Luberda
- May 19, 2020
- 3 min
Case Study: A Recovery During a Recovery
Milestone has not taken the foot off the gas pedal throughout this health emergency, and we have positive numbers to report. A major...
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Mickey Luberda
- May 12, 2020
- 3 min
Event Marketing: How will it Change During and After the Health Emergency
A variety of industries rely on trade show leads, and in the near term we've seen this marketing strategy come to an abrupt halt. We'll...
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Mickey Luberda
- May 5, 2020
- 3 min
Which Direct Mail Piece is Best for your Company?
During these unique times, the marketing landscape has changed as many people are working from home. Digital fatigue has set in as more...
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Mickey Luberda
- Apr 28, 2020
- 3 min
How the Postal Service is Serving Us
The United States Postal Service keeps our country connected every day, including now during the COVID-19 emergency. With recent changes...
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Mickey Luberda
- Apr 20, 2020
- 3 min
The 3 Phases of Marketing during a Health Crisis
In my 25 years of business, I have encountered many ups and downs but nothing quite like the Covid-19 experience. We have to think on our...
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Mickey Luberda
- Apr 8, 2020
- 3 min
Is Digital Advertising Really Helping your Business?
Investigative journalists dug in to the world of digital advertising and asked an important question, is it truly effective?
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Mickey Luberda
- Mar 31, 2020
- 2 min
Report: How Direct Mail is a Differentiator in Today’s Marketing
"...the tactile nature of direct mail can register in a way digital media cannot..."
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Mickey Luberda
- Mar 24, 2020
- 2 min
6 Industries Leading Sales with Direct Mail
Six industries leading sales with direct mail.
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