It’s easy for digital marketing methods to make direct mail marketing seem like an antiquated and outdated marketing method. However,...

Direct mail is a marketing strategy that uses printed promotional materials to market businesses and their products directly to a target audience through the mail. These promotional materials may include letters, brochures, postcards, catalogs, and more. Direct mail is regarded as the oldest form of marketing – with the first acknowledged piece produced in 1,000 B.C. In today’s digital world, how does direct mail measure up?

In 2025, direct mail marketing still stands out as the top marketing method for many businesses. Among the massive amounts of emails and text messages we receive daily, personalized direct mail truly stands out. When a consumer holds a piece of direct mail, they have a part of your marketing plan in their hands that can’t be sent to a junk folder. The key to successful direct mail marketing is to personalize it to the consumer who you are trying to turn into a customer.

At Milestone Marketing Solutions, we're thrilled to announce the latest additions to our ever-growing team. These talented individuals...