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Company news and industry information from the Milestone Team
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Enhancing Customer Segmentation with Predictive Data Modeling
It’s a fact that no business would exist if it didn’t have customers. However, businesses that are efficient at marketing and selling don’t just wait for customers to come to them. Understanding customer behavior and attributes is the best way to target audiences, implement effective marketing strategies, and drive sales.

Lanie Dattilo
Jul 83 min read


5 Marketing Campaign Mistakes That Cost You ROI
Marketing campaigns must be finely tuned to produce the desired results. Jumping into executing a campaign without a clear and executable strategy ultimately leads to less than desired results. These marketing campaign mistakes commonly cause loss of ROI and a poor outcome. Let’s review so that these marketing campaign mistakes don’t negatively impact your next marketing campaign.

Lanie Dattilo
Jun 233 min read


The Psychology Behind Effective Direct Mail
It’s easy for digital marketing methods to make direct mail marketing seem like an antiquated and outdated marketing method. However,...

Lanie Dattilo
Jun 103 min read


The Impact of Direct Mail in a Digital World
Direct mail is a marketing strategy that uses printed promotional materials to market businesses and their products directly to a target audience through the mail. These promotional materials may include letters, brochures, postcards, catalogs, and more. Direct mail is regarded as the oldest form of marketing – with the first acknowledged piece produced in 1,000 B.C. In today’s digital world, how does direct mail measure up?

Lanie Dattilo
May 284 min read


How Personalized Direct Mail Leads to Customer Engagement
In 2025, direct mail marketing still stands out as the top marketing method for many businesses. Among the massive amounts of emails and text messages we receive daily, personalized direct mail truly stands out. When a consumer holds a piece of direct mail, they have a part of your marketing plan in their hands that can’t be sent to a junk folder.
The key to successful direct mail marketing is to personalize it to the consumer who you are trying to turn into a customer.

Lanie Dattilo
May 53 min read


Welcome to Our New Team Members!
At Milestone Marketing Solutions, we're thrilled to announce the latest additions to our ever-growing team. These talented individuals...

Lanie Dattilo
Oct 25, 20232 min read


2023 End of Summer BBQ
As summer this year began to turn into fall, our team decided it was the perfect time to celebrate the end of summer in style.

Lanie Dattilo
Oct 19, 20231 min read


Case Study: Refining the Approach to Maximize Returns
67.5% Direct Mail Response Rate Increase in 3 Months in Health Space Their Challenge Our client had seen success marketing individual...

Jake Adkins
Nov 26, 20212 min read


QUOTABLES: David Ogilvy- Father of Advertising
In our first entry of the "QUOTABLES" series, we look to the father of modern advertising– David Ogilvy. He was a British advertising...

Mickey Luberda
Aug 20, 20205 min read


Customer Contact as a Service (CCaas): How the Cloud is Changing Call Centers
CCaaS software has made a major impact on many company's communications with their customers, but surprisingly many businesses are...

Mickey Luberda
Aug 12, 20203 min read


10 Mistakes Marketers Make
Whether you're the lone marketing mind of a tech company or a key member of a major marketing department, these common missteps can...

Mickey Luberda
Aug 4, 20203 min read


Wrapping your Head Around List Acquisition
New customer acquisition is still a business necessity during these unconventional economic times. With more people at home, many...

Mickey Luberda
Jul 27, 20205 min read


Avoiding the Bottom Feeders
Marketers, especially in the Direct Mail space, have to actively consider who their client's target market is and what motivates them. In...

Mickey Luberda
Jul 14, 20205 min read


Happy 4th of July!
Milestone Marketing Solutions wishes everyone a safe and celebratory Independence Day. If you're able to be with family or friends, we...

Mickey Luberda
Jul 2, 20201 min read


Changing Landscapes in B2B Direct Mail Marketing
It's tempting to ask the question, "When will we be back to normal?". That might not be the right inquiry, though. The innovations taking...

Mickey Luberda
Jun 25, 20205 min read


Congratulations to Louis DeJoy– The New Postmaster General
Today marks the beginning of a new phase of leadership at the post office. USPS has been more essential than ever through the last few...

Mickey Luberda
Jun 15, 20202 min read


TRACED Act Pt. 3: Outbound Marketing in a Post-TRACED Act Marketing Space
With regulations changing regarding outbound marketing, new opportunities will arise to fill the gaps left by new restrictions. This law...

Mickey Luberda
Jun 10, 20203 min read


TRACED Act Pt. 2: Who's Robocalling Us and When Are They Stopping?
Following up from our previous post, we'll be taking a look at who's getting targeted and who's doing the targeting. We'll take a look at...

Mickey Luberda
Jun 4, 20205 min read


TRACED Act Pt. 1: Is it the End for Robocalling?
Don’t start cheering yet, but a new law, the TRACED Act, could be heavily regulating those nosy, outbound sales calls and robocalls. The...

Mickey Luberda
May 28, 20204 min read


Case Study: A Recovery During a Recovery
Milestone has not taken the foot off the gas pedal throughout this health emergency, and we have positive numbers to report. A major...

Mickey Luberda
May 19, 20203 min read
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