In the world of home warranties, standing out to potential customers and showing the value of the product can be a difficult task. Most consumers are bombarded daily with digital ads, and they don’t understand the value that a home warranty provides in the case of a...

The real power of direct mail today lies in its ability to bridge the physical and digital worlds. By integrating tools like QR codes, augmented reality (AR), and other digital enhancements, businesses can transform a traditional mailer into an interactive, trackable, and highly personalized experience.

Direct mail remains one of the most effective and compliant ways to connect with Medicare eligible consumers. About 10,000 people turn 65 every day in the United States, per AARP International. If you’re an insurance provider, you can benefit greatly from reaching these men and women who are ready to enroll in Medicare.

As a marketing business, one of the questions we hear is, “Should I focus on direct mail or email marketing?” It’s a great question, because both channels have been around for decades and both continue to deliver results. While both are forms of marketing, they work very differently—and knowing how to use them strategically can make all the difference in your campaigns.