It’s a fact that no business would exist if it didn’t have customers. However, businesses that are efficient at marketing and selling don’t just wait for customers to come to them. Understanding customer behavior and attributes is the best way to target audiences, implement effective marketing strategies, and drive sales.

Marketing campaigns must be finely tuned to produce the desired results. Jumping into executing a campaign without a clear and executable strategy ultimately leads to less than desired results. These marketing campaign mistakes commonly cause loss of ROI and a poor outcome. Let’s review so that these marketing campaign mistakes don’t negatively impact your next marketing campaign. 

It’s easy for digital marketing methods to make direct mail marketing seem like an antiquated and outdated marketing method. However,...

Direct mail is a marketing strategy that uses printed promotional materials to market businesses and their products directly to a target audience through the mail. These promotional materials may include letters, brochures, postcards, catalogs, and more. Direct mail is regarded as the oldest form of marketing – with the first acknowledged piece produced in 1,000 B.C. In today’s digital world, how does direct mail measure up?

In 2025, direct mail marketing still stands out as the top marketing method for many businesses. Among the massive amounts of emails and text messages we receive daily, personalized direct mail truly stands out. When a consumer holds a piece of direct mail, they have a part of your marketing plan in their hands that can’t be sent to a junk folder. The key to successful direct mail marketing is to personalize it to the consumer who you are trying to turn into a customer.

At Milestone Marketing Solutions, we're thrilled to announce the latest additions to our ever-growing team. These talented individuals...

As summer this year began to turn into fall, our team decided it was the perfect time to celebrate the end of summer in style.

67.5% Direct Mail Response Rate Increase in 3 Months in Health Space Their Challenge Our client had seen success marketing individual...

In our first entry of the "QUOTABLES" series, we look to the father of modern advertising– David Ogilvy. He was a British advertising...

CCaaS software has made a major impact on many company's communications with their customers, but surprisingly many businesses are...

Whether you're the lone marketing mind of a tech company or a key member of a major marketing department, these common missteps can...

New customer acquisition is still a business necessity during these unconventional economic times. With more people at home, many...

Marketers, especially in the Direct Mail space, have to actively consider who their client's target market is and what motivates them. In...

Milestone Marketing Solutions wishes everyone a safe and celebratory Independence Day. If you're able to be with family or friends, we...

It's tempting to ask the question, "When will we be back to normal?". That might not be the right inquiry, though. The innovations taking...

Today marks the beginning of a new phase of leadership at the post office. USPS has been more essential than ever through the last few...

With regulations changing regarding outbound marketing, new opportunities will arise to fill the gaps left by new restrictions. This law...

Following up from our previous post, we'll be taking a look at who's getting targeted and who's doing the targeting. We'll take a look at...

Don’t start cheering yet, but a new law, the TRACED Act, could be heavily regulating those nosy, outbound sales calls and robocalls. The...

Milestone has not taken the foot off the gas pedal throughout this health emergency, and we have positive numbers to report. A major...