As a marketing business, one of the questions we hear is, “Should I focus on direct mail or email marketing?” It’s a great question, because both channels have been around for decades and both continue to deliver results. While both are forms of marketing, they work very differently—and knowing how to use them strategically can make all the difference in your campaigns.

In 2025, it is all about the results of a marketing campaign. Companies spend money on marketing in the hopes of making even more money and gaining customers. However, the effectiveness is dependent on the efficiency of your marketing campaigns. One straightforward way to measure marketing effectiveness is to calculate your return on investment (ROI).

Lead generation is always a top priority among dealerships. With new trends in marketing arriving every day, dealerships are focused on the newest in AI and digital. However, it is important to remember that direct mail is still the strongest return on marketing and is a time-tested, classic method.

Every business uses some form of marketing to promote their products and services. Whether using social media or direct mail, each customer that is marketed to is a unique piece of data with their own characteristics. Marketing success depends on the ability to target customers based on their behaviors, preferences, and history. Marketing is a fast-paced business, and keeping up with changes in those customer characteristics is even faster. Being able to maintain an accurate

If you haven't tried direct mail marketing before, you may feel unsure where to start or how to ensure your campaign stands out. This quick guide to best practices in direct mail marketing will give you some great starting points.

It’s a fact that no business would exist if it didn’t have customers. However, businesses that are efficient at marketing and selling don’t just wait for customers to come to them. Understanding customer behavior and attributes is the best way to target audiences, implement effective marketing strategies, and drive sales.

Marketing campaigns must be finely tuned to produce the desired results. Jumping into executing a campaign without a clear and executable strategy ultimately leads to less than desired results. These marketing campaign mistakes commonly cause loss of ROI and a poor outcome. Let’s review so that these marketing campaign mistakes don’t negatively impact your next marketing campaign. 

It’s easy for digital marketing methods to make direct mail marketing seem like an antiquated and outdated marketing method. However,...

Direct mail is a marketing strategy that uses printed promotional materials to market businesses and their products directly to a target audience through the mail. These promotional materials may include letters, brochures, postcards, catalogs, and more. Direct mail is regarded as the oldest form of marketing – with the first acknowledged piece produced in 1,000 B.C. In today’s digital world, how does direct mail measure up?

In 2025, direct mail marketing still stands out as the top marketing method for many businesses. Among the massive amounts of emails and text messages we receive daily, personalized direct mail truly stands out. When a consumer holds a piece of direct mail, they have a part of your marketing plan in their hands that can’t be sent to a junk folder. The key to successful direct mail marketing is to personalize it to the consumer who you are trying to turn into a customer.

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