The Future of Direct Mail: Emerging Trends to Watch

Although the growth of digital marketing has presented businesses with many new marketing avenues, that doesn't mean that traditional marketing methods have become obsolete. TV advertisements, billboards and direct mail continue to have an impact.  The future of direct mail has never been brighter.

Personalizing Your Direct Mail

Often, customers from very different backgrounds might use the same product; people with different ages and backgrounds all drink coffee. However, they may prefer different types of coffee, depending on the taste, the cost, or origin.

Nowadays, you can use data analytics to figure out which customers prefer which type of coffee (or whatever product you may be selling) and tailor your direct mail to reach out to each of them differently. You can use different graphics and emphasize different products, based on what you know about that customer and their preferences, thus making your direct mail even more effective.

Integrating Marketing Methods

No marketing method works in isolation; it's necessary for businesses to use more than one method and to integrate the messaging. Using direct mail in conjunction with digital marketing methods is the new standard. You can:

·         Use scannable QR codes on direct mail pieces

·         Link to personalized URLs which the customer can visit

·         Track campaigns from a printed mail piece through a completed purchase

Using AI and Automation for Marketing

Today, AI can be used for several marketing-related tasks, such as deciphering data analytics to figure out which messaging will work best for a certain demographic.  

Automation can also be used to nudge customers towards buying a product by keeping track of their shopping carts and their online behavior, such as the websites they visit and the products they look at. An automated system can generate a piece of direct mail based on the customer's online behavior, serving as a reminder to the customer about what they might have been meaning to buy.

Connecting With Your Customer

In a world which is increasingly becoming virtual, there's something to be said for receiving a piece of direct mail which you can hold in your hands. A combination of traditional and digital marketing methods is a great way to enhance your customer's experience and grow engagement. Making use of innovations in direct mail marketing allows businesses to reach out in a personalized way, increasing the success of your marketing campaigns.

Milestone Marketing Solutions is here to assist you with your marketing needs. We would love to speak with you to learn more about how we may be able to assist in your next direct mail campaign. Contact us and we will respond as soon as possible.